I drank a bottle of wine yesterday – not much news in that really, since it’s a regular occurance. But, I happened to browse the verbiage on the back of the bottle and I noticed that part of the label was detachable. It had a tab that read ‘TO REMEMBER PEEL HERE’… and it had a URL… it was a physical browser bookmark. A business card for a bottle of wine. What a genius idea!
I emailed the winemaker, Nobilo, and a nice lady there, Jane Bennett, replied:
We worked with our label printers to use this concept on our Nobilo wine labels. Unfortunately, we cannot take claim for inventing the idea. I am glad you liked it though.
I found the label maker, Collotype:
It’s a great idea, but I think they could do with some help with their marketing. “Wine Find ™” is what’s it’s called, with the slightly disturbing sounding tag line of “The silent salesperson”. I couldn’t find any validation or testimonials that it actually works. I wonder if it does…