I was interviewed by Eddie and Irina for Podtech’s LunchMeet series.
“Today we meet with John Merrells, CEO of Embrace Mobile, at the Hatfactory in San Francisco. Merrells’ company provides market research surveys to mobile phones. He tells us a bit about how a simple idea on the face is actually quite complex in implementation. [...]

Embrace Mobile provides data collection services to the market research industry. A simple idea, but the really good ones are simple! The benefits are similar to presenting an opinion poll online, but there’s much more that you can do with a phone. A well designed mobile survey can provide quicker responses, higher rates of response [...]

I’ve recently rejoined the company I co-founded with Gareth Reakes three years ago, Parthenon Computing. Parthenon is a software innovation services company, helping entrepreneurs and investors to start companies, build teams, develop software products and market them. A year ago we span-out our own product startup, Embrace Mobile.
I’m happy to report that we’re gaining traction [...]