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	<title>John Merrells</title>
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	<link>http://www.johnmerrells.com</link>
	<description>Entrepreneur. Engineer. Nice Guy.</description>
	<pubDate>Sun, 25 May 2008 19:56:13 +0000</pubDate>
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		<title>Blogging about blogging</title>
		<link>http://www.johnmerrells.com/2008/05/25/blogging-about-blogging/</link>
		<comments>http://www.johnmerrells.com/2008/05/25/blogging-about-blogging/#comments</comments>
		<pubDate>Sat, 24 May 2008 21:50:08 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.johnmerrells.com/?p=126</guid>
		<description><![CDATA[This post is going to be as tedious as the post &#8216;It&#8217;s been three years since my last blog post&#8230; and I still have nothing to say&#8217; and the post &#8216;I&#8217;m taking a break from blogging&#8230;&#8217;. This is a post about blogging. A post about Pimping Up my blog.
Since my failure to get OpenID working [...]]]></description>
			<content:encoded><![CDATA[<p>This post is going to be as tedious as the post <em>&#8216;It&#8217;s been three years since my last blog post&#8230; and I still have nothing to say&#8217;</em> and the post <em>&#8216;I&#8217;m taking a break from blogging&#8230;&#8217;</em>. This is a post about blogging. A post about <strong>Pimping Up</strong> my blog.</p>
<p>Since my failure to get OpenID working well with my WordPress installation, I&#8217;ve decided to start with something a bit simpler, and then based hopefully upon that success build on upwards. So&#8230;</p>
<p><center><a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/twitter-logo.png'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/twitter-logo.png" alt="Twitter" title="Twitter" width="272" height="154" class="alignnone size-medium wp-image-127" /></a></center></p>
<p><strong>Twitter</strong> - I&#8217;m still not quite sure what the point of Twitter is, but I&#8217;m giving it a go. Adding a <a href="http://twitter.com/badges">Twitter Badge</a> to the sidebar was super easy. I just had to cut and paste some HTML from there into my theme&#8217;s <em>sidebar.php</em>. I had to add the &#8216;Follow me&#8217; link at the bottom.</p>
<p> I can now send an update to my own blog from <a href="http://iconfactory.com/software/twitterrific">Twitterific</a> on my Mac desktop, or I can send a text message from my phone. Look see! I can micro-blog about my breakfast.</p>
<p><center><a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/addthis-logo.png'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/addthis-logo.png" alt="AddThis" title="AddThis" width="234" height="64" class="alignnone size-medium wp-image-128" /></a></center></p>
<p><strong>AddThis</strong> - The next mini-project is to make my posts easier to share. The <a href="http://addthis.com">AddThis Button</a> seen just below this post, and every post on this blog, allows the reader to share this post with others through any of the popular link sharing systems. I achieved this by downloading and installing a WordPress plugin provided by AddThis&#8230; super easy peasy.</p>
<p><center> <a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/flamocon_190h.gif'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/flamocon_190h.gif" alt="FeedBurner" title="FeedBurner" width="179" height="190" class="alignnone size-medium wp-image-129" /></a> </center></p>
<p><strong>FeedBurner</strong> - To make my blog easier to subscribe to I&#8217;ve published an RSS through <a href="http://www.feedburner.com/">FeedBurner</a>. I enabled two things, a link to &#8217;subscribe in a reader&#8217;, and a form for subscribing by email. Both were provided as snippets of code to be cut and pasted into <em>sidebar.php</em>. I did have to edit them a bit to make them fit style-wise.</p>
<p>The FeedBurner website provides a lot of configuration options - too many I think. It took me a while to work out how to get to the email subscription page. Anyway, I&#8217;ve now subscribed to my own feed, so I have <strong>one</strong> subscriber. Woohoo!   </p>
<p>[...To Be Continued...]</p>
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		<title>wordpress and openid</title>
		<link>http://www.johnmerrells.com/2008/05/22/wordpress-and-openid/</link>
		<comments>http://www.johnmerrells.com/2008/05/22/wordpress-and-openid/#comments</comments>
		<pubDate>Thu, 22 May 2008 04:50:32 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Digital Identity]]></category>

		<guid isPermaLink="false">http://www.johnmerrells.com/?p=116</guid>
		<description><![CDATA[Goal of the day: OpenID enable this blog

what does this mean?

Well in abstract terms OpenID is an enabling technology that allows an internet user to mediate the flow of their digital identity information between websites. The user establishes a persona URL, like this blog, an identity URL managed by their Identity Provider, then mediates exchanges [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Goal of the day: OpenID enable this blog</strong></p>
<p><center><a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/openid_big_logo_text.png'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/openid_big_logo_text.png" alt="OpenID" title="OpenID" width="300" height="99" class="alignnone size-medium wp-image-120" /></a></center></p>
<p><strong>what does this mean?<br />
</strong><br />
Well in abstract terms OpenID is an enabling technology that allows an internet user to mediate the flow of their digital identity information between websites. The user establishes a persona URL, like this blog, an identity URL managed by their Identity Provider, then mediates exchanges with other websites, known as Relying Parties, through their browser.</p>
<p>Diagrammatically the parties and network protocol look like this:</p>
<p><center><a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/openid-diagram-1.png'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/openid-diagram-1.png" alt="OpenID Protocol Flow" title="OpenID Protocol Flow" width="500" height="296" class="aligncenter size-full wp-image-124" /></a></center></p>
<p>Typically, the identity information that is being moved is either assertions about authentication or attributes that contain personal information. An authentication assertion is a cryptographic mechanism for asserting that you are who you say you are, and personal information attributes are things like your first name, last name, email address, etc.</p>
<p>In the context of a blog that translates into the following functionality:</p>
<p>1) The blog authors can log into the blog using their OpenID identifier, rather than remembering a blog specific username and password. So, one less thing to remember.</p>
<p>2) When commenting the blog reader can identify themselves using their own OpenID identifier, and rather than typing in their contact information it can be requested from their profile.</p>
<p>3) The blog author could use the URL of their blog as an OpenID identifier, either by delegating that identifier to another OpenID provider, or by making the blog itself into a provider.</p>
<p><strong>Why do this?</strong></p>
<p>Well, I just wanted to get a hands on appreciation of the state of the digital identity infrastructure available today. So, how do we go about this project? Well, there are resources available on the net, it&#8217;s just a matter of bringing them all together. The first step is to establish a digital identity identifier with an identity provider.</p>
<p><strong>Create an OpenID identifier<br />
</strong></p>
<p>So, let&#8217;s begin with the simple stuff. I created for myself an OpenID identifier at JanRain&#8217;s <a href="http://myopenid.com/">myOpenID</a> service, which is a well known provider. The identifiers it provides are of the form username.myopenid.com, so my identifier is <a href="http://merrells.myopenid.com">http://merrells.myopenid.com</a></p>
<p><center><a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/picture-2.png'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/picture-2.png" alt="myOpenID" title="myOpenID" width="249" height="96" class="alignnone size-medium wp-image-119" /></a></center></p>
<p><strong>Delegate a Persona URL to an OpenID identifier<br />
</strong></p>
<p>The next step is to delegate the persona URL to the OpenID identifier. This can be done using a WordPress plugin written by Will Norris, called <a href="http://wordpress.org/extend/plugins/yadis/">WP-YADIS</a>. Nasty name, but once configured with the name of the identity provider (myopenid.com) and the identifier (merrells.myopenid.com) it will effectively allow me to use my blog URL as my identifier. It does this by adding a couple of <em>link</em> tags to blog web page. You can use View-Source to check they&#8217;re there.</p>
<pre>
<link rel="openid.server" href="http://www.myopenid.com/server" />
<link rel="openid.delegate me" href="http://merrells.myopenid.com/" />
</pre>
<p>Now, when confronted with a request for my OpenID identifier I can type the more personal <a href="http://johnmerrells.com">johnmerrells.com</a>, instead of the slightly less personal <a href="http://merrells.myopenid.com">merrells.myopenid.com</a></p>
<p>Let&#8217;s test it with <a href="http://www.booksiamreading.com">http://www.booksiamreading.com </a>. I type in my delegated identifier (<a href="http://johnmerrells.com">johnmerrells.com</a>), and it redirects my to the myOpenID verification page. </p>
<p><center><a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/picture-1.png'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/picture-1.png" alt="OpenID Verification" title="OpenID Verification" width="300" height="161" class="alignnone size-medium wp-image-118" /></a></center></p>
<p>It worked. Excellent. But, it would have been nice if the verification page had also displayed the delegation identifier. <em>I wonder if the protocol supports that?</em></p>
<p><strong>Author/Commenter Login by OpenID</strong></p>
<p>Will Norris, et al, have written a plugin called <a href="http://wordpress.org/extend/plugins/openid/">WP-OpenID</a>, which supports both author and commenter login via OpenID. </p>
<p>Once installed the only configuration requirements are to add the identifier URL for each of the authors.</p>
<p>This is where I&#8217;m stuck for the moment. I add my identifier, which I can see has been authorized by my provider, but it doesn&#8217;t appear on the admin page. <em>I wonder what&#8217;s gone wrong? More investigation is required&#8230;</em></p>
<p><center><a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/picture-4.png'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/picture-4.png" alt="Your Identity URLs" title="Your Identity URLs" width="300" height="124" class="alignnone size-medium wp-image-122" /></a></center></p>
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		<title>Cohesive FT is in InfoWord&#8217;s Top Ten</title>
		<link>http://www.johnmerrells.com/2008/05/20/cohesive-ft-is-in-infowords-top-ten/</link>
		<comments>http://www.johnmerrells.com/2008/05/20/cohesive-ft-is-in-infowords-top-ten/#comments</comments>
		<pubDate>Tue, 20 May 2008 03:56:53 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.johnmerrells.com/?p=115</guid>
		<description><![CDATA[My friend Alexis Richardson is a provider of elastic to the financial world. Well, a provider of &#8220;Elastic Servers&#8221; that is, which are collections of applications packaged as virtual servers. The company he co-founded, Cohesive FT, has just appeared in InfoWorld&#8217;s top 10 tech startups for 2008. Hurrah!
The company name and corporate web pages are [...]]]></description>
			<content:encoded><![CDATA[<p>My friend Alexis Richardson is a provider of elastic to the financial world. Well, a provider of &#8220;Elastic Servers&#8221; that is, which are collections of applications packaged as virtual servers. The company he co-founded, <a href="http://www.cohesiveft.com/">Cohesive FT</a>, has just appeared in <a href="http://www.infoworld.com/article/08/05/19/21FE-startups-winners_2.html">InfoWorld&#8217;s top 10 tech startups for 2008</a>. Hurrah!</p>
<p>The company name and corporate web pages are somewhat abstract, but it&#8217;s clear that there&#8217;s something significant going on here from the <a href="http://es.cohesiveft.com/">community</a> forming around their technology platform. Users are free to assemble a collection of applications, called a stack, and publish them for others to make use of, amortizing the cost of their creation and configuration.</p>
<p><center><a href='http://www.cohesiveft.com/'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/cft_logo.gif" alt="Cohesive FT" title="Cohesive FT" width="343" height="99" class="alignnone size-full wp-image-114" /></a></center></p>
<p>In a similar vein is <a href="http://www.kstaken.com/">Kimbro Staken&#8217;s</a> company <a href="http://jumpbox.com">JumpBox</a>, which packages single applications as virtual servers. They just raised another round of funding and it looks like they have revamped their website to have that popular three-things-on-the-home-page look. They are focused on solving the problem of getting users from download to running application as quickly as possible, which is a hurdle that users are putting less effort into jumping over. <a href="http://jumpbox.com">JumpBox</a> gets less attention than they deserve, probably because they&#8217;re based out of Pheonix Arizona, where startups are thin on the ground.</p>
<p><center><a href="http://jumpbox.com"><img src='http://www.jumpbox.com/sites/all/themes/jumpbox/logo-white.gif' alt='JumpBox' class='alignnone' /></a></center></p>
<p>Kimbro and I were competitors for a while, back when we were both working on native XML databases, I was working on DB XML and he was working on dbXML. Notice the subtle capitalization difference there!</p>
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		<title>Wine Find &#8482;</title>
		<link>http://www.johnmerrells.com/2008/05/12/physical-url-bookmark/</link>
		<comments>http://www.johnmerrells.com/2008/05/12/physical-url-bookmark/#comments</comments>
		<pubDate>Mon, 12 May 2008 20:28:45 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.johnmerrells.com/?p=110</guid>
		<description><![CDATA[I drank a bottle of wine yesterday - not much news in that really, since it&#8217;s a regular occurance. But, I happened to browse the verbiage on the back of the bottle and I noticed that part of the label was detachable. It had a tab that read &#8216;TO REMEMBER PEEL HERE&#8217;&#8230; and it had [...]]]></description>
			<content:encoded><![CDATA[<p>I drank a bottle of wine yesterday - not much news in that really, since it&#8217;s a regular occurance. But, I happened to browse the verbiage on the back of the bottle and I noticed that part of the label was detachable. It had a tab that read &#8216;TO REMEMBER PEEL HERE&#8217;&#8230; and it had a URL&#8230; it was a physical browser bookmark. A business card for a bottle of wine.  What a genius idea!</p>
<p><center><a href='http://www.nobilo.co.nz/'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/scan10001.jpg" alt="Nobilo Bookmark" title="Nobilo Bookmark" width="234" height="300" class="alignnone size-medium wp-image-109" /></a></center></p>
<p>I emailed the winemaker, Nobilo, and a nice lady there, Jane Bennett, replied:</p>
<blockquote><p><em>We worked with our label printers to use this concept on our Nobilo wine labels. Unfortunately, we cannot take claim for inventing the idea. I am glad you liked it though.</em></p></blockquote>
<p>
I found the label maker, Collotype:
</p>
<p><center><a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/collotype-logo.jpg'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/collotype-logo.jpg" alt="Collotype Labels" title="Collotype Labels" width="300" height="72" class="aligncenter size-medium wp-image-111" /></a></center></p>
<p>
It&#8217;s a great idea, but I think they could do with some help with their marketing. &#8220;Wine Find &#8482;&#8221; is what&#8217;s it&#8217;s called, with the slightly disturbing sounding tag line of &#8220;The silent salesperson&#8221;. I couldn&#8217;t find any validation or testimonials that it actually works. I wonder if it does&#8230;
</p>
<p><center><a href='http://www.johnmerrells.com/wp-content/uploads/2008/05/winefindsilentsalesperson.jpg'><img src="http://www.johnmerrells.com/wp-content/uploads/2008/05/winefindsilentsalesperson.jpg" alt="Wine Find (tm) - The Silent Salesperson" title="Wine Find (tm) - The Silent Salesperson" width="252" height="300" class="alignnone size-medium wp-image-113" /></a></center></p>
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